To summarize an hour of dialogue, you should at some point have a product that your readers will want. You should give a lot of free content away, but even when it comes to content, you can charge for some amount, and if your content is good enough, people will pay for the premium stuff. "You can tell them about ninety percent, and they'll pay money just to get the final ten percent," so they know they have the whole picture, Clark says.
Making money blogging will not happen overnight. Sometimes it may seem like this is possible, but in reality, it takes a lot of work. "Build something that is real and something that matters to people," Rowse advises. He shared a story about how he launched a product one day and literally watched the sales roll in. It was as if he had hit a button, and the cash just started flowing, but then he realized he had been working hard up to that point for over two years, promoting the blog, writing two posts a day, doing SEO, press releases, etc. It wasn't overnight.
You're not scalable, meaning that as your audience grows and more people want to connect with you, there will be a point where it just becomes too much. You have to set boundaries, otherwise you will have no time for yourself and your family.
Eventually, you're going to have to "get real" about how many meaningful connections you can make in a day, Simone says, adding, "That's part of growing up in social media.”
When they say "no one actually wants that much authenticity," they mean that nobody cares about what you did last night, who you were with, what you had for breakfast, etc. In other words, don't show everybody everything about yourself, because you're not writing for you. You're writing for them. Be who you want to be for your audience.
Ultimately, you're blogging and using social media to sell, but you can't just go around selling to people, because they won't have it. It just doesn't work. You have to make them want to buy. "You're selling yourself," says Clark. If you provide enough value to your audience, they will want to buy what you have to offer if it expands upon the value you're already giving them. "The content is the marketing," he says.
Just having a blog is not a business. If you want it to be a business you have to treat it like one, Rowse says. This is basically an extension of number 2.
The most important of the seven points is that no one is reading your blog. As Simone says, there are hundreds of millions of blogs, and that includes blogs on your topic. You have to write it in a way that is fresh, and either entertaining or informative. The good news is that you don't need "monster traffic". You just need a good, steady core audience for advertising to do well.
Olbermann Suspended Without Pay From MSNBC After Making Political Donations To Democrats
Today, Politico reported that MSNBC host Keith Olbermann made political contributions to three Democratic candidates — Kentucky senate candidate Jack Conway and Arizona House members Raul Grijalva and Gabrielle Giffords. Following the story, MSNBC President Phil Griffin released a statement this afternoon stating that Olbermann has been suspended without pay:
I became aware of Keith’s political contributions late last night. Mindful of NBC News policy and standards, I have suspended him indefinitely without pay.
MSNBC’s policies governing its employees states:
Anyone working for NBC News who takes part in civic or other outside activities may find that these activities jeopardize his or her standing as an impartial journalist because they may create the appearance of a conflict of interest. Such activities may include participation in or contributions to political campaigns or groups that espouse controversial positions. You should report any such potential conflicts in advance to, and obtain prior approval of, the President of NBC News or his designee.
It’s unclear what harm Griffin determined resulted from Olbermann’s contributions. Politico noted that Olbermann donated to Grijalva on the same day that Grijalva appeared as a guest on his show. In his defense Olbermann said, “I did not privately or publicly encourage anyone else to donate to these campaigns, nor to any others in this election or any previous ones, nor have I previously donated to any political campaign at any level.”
Atrios reports that Pat Buchanan, a very frequent guest on MSNBC and an official contributor, has also made a number of donations to Republican candidates.
Meanwhile, Steve Benen observes that, while Olbermann made his donations in a personal capacity, News Corp. — Fox News’ parent company — “made multiple undisclosed donations to the Republican Governors Association, totaling at least $1.25 million, in addition to a $1 million contribution to the U.S. Chamber of Commerce for its pro-Republican election-year activities. Fox News has helped GOP candidates raise money on the air; Fox News personalities are featured guests at Republican fundraisers; while other Fox News personalities continue to help generate financial support for Republican candidates now, even after the elections.”
eric seiger
<b>News</b> Corp. Social Games Unit Buys Making Fun | Peter Kafka <b>...</b>
Most of the big media companies have big stakes in digital games, except News Corp. But Rupert Murdoch's company is trying to catch up--without spending a lot of money.
Australian <b>News</b> Site Issues Apology and Correction For Inaccurate <b>...</b>
On Tuesday Australian news site news.com.au (Australia's 3rd biggest news site) ran an article about the new Haynes Guide to the USS Enterprise (reviewed at TrekMovie on Monday). The news.com.au article contained this passage: ...
Keith Olbermann suspended after donating to Democrats - Simmi <b>...</b>
Olbermann has been suspending indefinitely after violating NBC's ethics policies.
eric seiger
To summarize an hour of dialogue, you should at some point have a product that your readers will want. You should give a lot of free content away, but even when it comes to content, you can charge for some amount, and if your content is good enough, people will pay for the premium stuff. "You can tell them about ninety percent, and they'll pay money just to get the final ten percent," so they know they have the whole picture, Clark says.
Making money blogging will not happen overnight. Sometimes it may seem like this is possible, but in reality, it takes a lot of work. "Build something that is real and something that matters to people," Rowse advises. He shared a story about how he launched a product one day and literally watched the sales roll in. It was as if he had hit a button, and the cash just started flowing, but then he realized he had been working hard up to that point for over two years, promoting the blog, writing two posts a day, doing SEO, press releases, etc. It wasn't overnight.
You're not scalable, meaning that as your audience grows and more people want to connect with you, there will be a point where it just becomes too much. You have to set boundaries, otherwise you will have no time for yourself and your family.
Eventually, you're going to have to "get real" about how many meaningful connections you can make in a day, Simone says, adding, "That's part of growing up in social media.”
When they say "no one actually wants that much authenticity," they mean that nobody cares about what you did last night, who you were with, what you had for breakfast, etc. In other words, don't show everybody everything about yourself, because you're not writing for you. You're writing for them. Be who you want to be for your audience.
Ultimately, you're blogging and using social media to sell, but you can't just go around selling to people, because they won't have it. It just doesn't work. You have to make them want to buy. "You're selling yourself," says Clark. If you provide enough value to your audience, they will want to buy what you have to offer if it expands upon the value you're already giving them. "The content is the marketing," he says.
Just having a blog is not a business. If you want it to be a business you have to treat it like one, Rowse says. This is basically an extension of number 2.
The most important of the seven points is that no one is reading your blog. As Simone says, there are hundreds of millions of blogs, and that includes blogs on your topic. You have to write it in a way that is fresh, and either entertaining or informative. The good news is that you don't need "monster traffic". You just need a good, steady core audience for advertising to do well.
Olbermann Suspended Without Pay From MSNBC After Making Political Donations To Democrats
Today, Politico reported that MSNBC host Keith Olbermann made political contributions to three Democratic candidates — Kentucky senate candidate Jack Conway and Arizona House members Raul Grijalva and Gabrielle Giffords. Following the story, MSNBC President Phil Griffin released a statement this afternoon stating that Olbermann has been suspended without pay:
I became aware of Keith’s political contributions late last night. Mindful of NBC News policy and standards, I have suspended him indefinitely without pay.
MSNBC’s policies governing its employees states:
Anyone working for NBC News who takes part in civic or other outside activities may find that these activities jeopardize his or her standing as an impartial journalist because they may create the appearance of a conflict of interest. Such activities may include participation in or contributions to political campaigns or groups that espouse controversial positions. You should report any such potential conflicts in advance to, and obtain prior approval of, the President of NBC News or his designee.
It’s unclear what harm Griffin determined resulted from Olbermann’s contributions. Politico noted that Olbermann donated to Grijalva on the same day that Grijalva appeared as a guest on his show. In his defense Olbermann said, “I did not privately or publicly encourage anyone else to donate to these campaigns, nor to any others in this election or any previous ones, nor have I previously donated to any political campaign at any level.”
Atrios reports that Pat Buchanan, a very frequent guest on MSNBC and an official contributor, has also made a number of donations to Republican candidates.
Meanwhile, Steve Benen observes that, while Olbermann made his donations in a personal capacity, News Corp. — Fox News’ parent company — “made multiple undisclosed donations to the Republican Governors Association, totaling at least $1.25 million, in addition to a $1 million contribution to the U.S. Chamber of Commerce for its pro-Republican election-year activities. Fox News has helped GOP candidates raise money on the air; Fox News personalities are featured guests at Republican fundraisers; while other Fox News personalities continue to help generate financial support for Republican candidates now, even after the elections.”
eric seiger
<b>News</b> Corp. Social Games Unit Buys Making Fun | Peter Kafka <b>...</b>
Most of the big media companies have big stakes in digital games, except News Corp. But Rupert Murdoch's company is trying to catch up--without spending a lot of money.
Australian <b>News</b> Site Issues Apology and Correction For Inaccurate <b>...</b>
On Tuesday Australian news site news.com.au (Australia's 3rd biggest news site) ran an article about the new Haynes Guide to the USS Enterprise (reviewed at TrekMovie on Monday). The news.com.au article contained this passage: ...
Keith Olbermann suspended after donating to Democrats - Simmi <b>...</b>
Olbermann has been suspending indefinitely after violating NBC's ethics policies.
eric seiger
eric seiger
eric seiger
<b>News</b> Corp. Social Games Unit Buys Making Fun | Peter Kafka <b>...</b>
Most of the big media companies have big stakes in digital games, except News Corp. But Rupert Murdoch's company is trying to catch up--without spending a lot of money.
Australian <b>News</b> Site Issues Apology and Correction For Inaccurate <b>...</b>
On Tuesday Australian news site news.com.au (Australia's 3rd biggest news site) ran an article about the new Haynes Guide to the USS Enterprise (reviewed at TrekMovie on Monday). The news.com.au article contained this passage: ...
Keith Olbermann suspended after donating to Democrats - Simmi <b>...</b>
Olbermann has been suspending indefinitely after violating NBC's ethics policies.
eric seiger
To summarize an hour of dialogue, you should at some point have a product that your readers will want. You should give a lot of free content away, but even when it comes to content, you can charge for some amount, and if your content is good enough, people will pay for the premium stuff. "You can tell them about ninety percent, and they'll pay money just to get the final ten percent," so they know they have the whole picture, Clark says.
Making money blogging will not happen overnight. Sometimes it may seem like this is possible, but in reality, it takes a lot of work. "Build something that is real and something that matters to people," Rowse advises. He shared a story about how he launched a product one day and literally watched the sales roll in. It was as if he had hit a button, and the cash just started flowing, but then he realized he had been working hard up to that point for over two years, promoting the blog, writing two posts a day, doing SEO, press releases, etc. It wasn't overnight.
You're not scalable, meaning that as your audience grows and more people want to connect with you, there will be a point where it just becomes too much. You have to set boundaries, otherwise you will have no time for yourself and your family.
Eventually, you're going to have to "get real" about how many meaningful connections you can make in a day, Simone says, adding, "That's part of growing up in social media.”
When they say "no one actually wants that much authenticity," they mean that nobody cares about what you did last night, who you were with, what you had for breakfast, etc. In other words, don't show everybody everything about yourself, because you're not writing for you. You're writing for them. Be who you want to be for your audience.
Ultimately, you're blogging and using social media to sell, but you can't just go around selling to people, because they won't have it. It just doesn't work. You have to make them want to buy. "You're selling yourself," says Clark. If you provide enough value to your audience, they will want to buy what you have to offer if it expands upon the value you're already giving them. "The content is the marketing," he says.
Just having a blog is not a business. If you want it to be a business you have to treat it like one, Rowse says. This is basically an extension of number 2.
The most important of the seven points is that no one is reading your blog. As Simone says, there are hundreds of millions of blogs, and that includes blogs on your topic. You have to write it in a way that is fresh, and either entertaining or informative. The good news is that you don't need "monster traffic". You just need a good, steady core audience for advertising to do well.
Olbermann Suspended Without Pay From MSNBC After Making Political Donations To Democrats
Today, Politico reported that MSNBC host Keith Olbermann made political contributions to three Democratic candidates — Kentucky senate candidate Jack Conway and Arizona House members Raul Grijalva and Gabrielle Giffords. Following the story, MSNBC President Phil Griffin released a statement this afternoon stating that Olbermann has been suspended without pay:
I became aware of Keith’s political contributions late last night. Mindful of NBC News policy and standards, I have suspended him indefinitely without pay.
MSNBC’s policies governing its employees states:
Anyone working for NBC News who takes part in civic or other outside activities may find that these activities jeopardize his or her standing as an impartial journalist because they may create the appearance of a conflict of interest. Such activities may include participation in or contributions to political campaigns or groups that espouse controversial positions. You should report any such potential conflicts in advance to, and obtain prior approval of, the President of NBC News or his designee.
It’s unclear what harm Griffin determined resulted from Olbermann’s contributions. Politico noted that Olbermann donated to Grijalva on the same day that Grijalva appeared as a guest on his show. In his defense Olbermann said, “I did not privately or publicly encourage anyone else to donate to these campaigns, nor to any others in this election or any previous ones, nor have I previously donated to any political campaign at any level.”
Atrios reports that Pat Buchanan, a very frequent guest on MSNBC and an official contributor, has also made a number of donations to Republican candidates.
Meanwhile, Steve Benen observes that, while Olbermann made his donations in a personal capacity, News Corp. — Fox News’ parent company — “made multiple undisclosed donations to the Republican Governors Association, totaling at least $1.25 million, in addition to a $1 million contribution to the U.S. Chamber of Commerce for its pro-Republican election-year activities. Fox News has helped GOP candidates raise money on the air; Fox News personalities are featured guests at Republican fundraisers; while other Fox News personalities continue to help generate financial support for Republican candidates now, even after the elections.”
eric seiger
eric seiger
<b>News</b> Corp. Social Games Unit Buys Making Fun | Peter Kafka <b>...</b>
Most of the big media companies have big stakes in digital games, except News Corp. But Rupert Murdoch's company is trying to catch up--without spending a lot of money.
Australian <b>News</b> Site Issues Apology and Correction For Inaccurate <b>...</b>
On Tuesday Australian news site news.com.au (Australia's 3rd biggest news site) ran an article about the new Haynes Guide to the USS Enterprise (reviewed at TrekMovie on Monday). The news.com.au article contained this passage: ...
Keith Olbermann suspended after donating to Democrats - Simmi <b>...</b>
Olbermann has been suspending indefinitely after violating NBC's ethics policies.
eric seiger
eric seiger
<b>News</b> Corp. Social Games Unit Buys Making Fun | Peter Kafka <b>...</b>
Most of the big media companies have big stakes in digital games, except News Corp. But Rupert Murdoch's company is trying to catch up--without spending a lot of money.
Australian <b>News</b> Site Issues Apology and Correction For Inaccurate <b>...</b>
On Tuesday Australian news site news.com.au (Australia's 3rd biggest news site) ran an article about the new Haynes Guide to the USS Enterprise (reviewed at TrekMovie on Monday). The news.com.au article contained this passage: ...
Keith Olbermann suspended after donating to Democrats - Simmi <b>...</b>
Olbermann has been suspending indefinitely after violating NBC's ethics policies.
eric seiger
<b>News</b> Corp. Social Games Unit Buys Making Fun | Peter Kafka <b>...</b>
Most of the big media companies have big stakes in digital games, except News Corp. But Rupert Murdoch's company is trying to catch up--without spending a lot of money.
Australian <b>News</b> Site Issues Apology and Correction For Inaccurate <b>...</b>
On Tuesday Australian news site news.com.au (Australia's 3rd biggest news site) ran an article about the new Haynes Guide to the USS Enterprise (reviewed at TrekMovie on Monday). The news.com.au article contained this passage: ...
Keith Olbermann suspended after donating to Democrats - Simmi <b>...</b>
Olbermann has been suspending indefinitely after violating NBC's ethics policies.
eric seiger
<b>News</b> Corp. Social Games Unit Buys Making Fun | Peter Kafka <b>...</b>
Most of the big media companies have big stakes in digital games, except News Corp. But Rupert Murdoch's company is trying to catch up--without spending a lot of money.
Australian <b>News</b> Site Issues Apology and Correction For Inaccurate <b>...</b>
On Tuesday Australian news site news.com.au (Australia's 3rd biggest news site) ran an article about the new Haynes Guide to the USS Enterprise (reviewed at TrekMovie on Monday). The news.com.au article contained this passage: ...
Keith Olbermann suspended after donating to Democrats - Simmi <b>...</b>
Olbermann has been suspending indefinitely after violating NBC's ethics policies.
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eric seiger
eric seiger
eric seiger
<b>News</b> Corp. Social Games Unit Buys Making Fun | Peter Kafka <b>...</b>
Most of the big media companies have big stakes in digital games, except News Corp. But Rupert Murdoch's company is trying to catch up--without spending a lot of money.
Australian <b>News</b> Site Issues Apology and Correction For Inaccurate <b>...</b>
On Tuesday Australian news site news.com.au (Australia's 3rd biggest news site) ran an article about the new Haynes Guide to the USS Enterprise (reviewed at TrekMovie on Monday). The news.com.au article contained this passage: ...
Keith Olbermann suspended after donating to Democrats - Simmi <b>...</b>
Olbermann has been suspending indefinitely after violating NBC's ethics policies.
big seminar 14
There are three things every musician must do to be a success online. Do you want to make more money online? If you're interested in making more money, the key is to start (or continue) doing three basic things in the most effective ways:
1. Run an active band website
2. Promote your services online using free tools from MySpace, Reverbnation, iLike and otherse
3. Promote yourself on Twitter, Facebook and elsewhere
Pretty basic, eh? But that's NOT the advice. Anyone active as a musician, whether they're session players for Michael Jackson or a self-funded indie rock artist knows to do these things. The trick is to do them all WELL. How does that happen?
First, study the websites of bands you respect. If you look at this ReverbNation band profile for Paisley Babylon, you'll learn a big secret to properly selling your music online. Many bands make the mistake of allowing all their music online to be downloadable, for free. But take a look at the Paisley Babylon site on ReverbNation and you'll see the band has allowed SOME tracks as a free download, and other tracks available for download ONLY for fans of the group. (You become a fan through a sign-up process on ReverbNation.)
Here's another secret. Let's examine the same band's presence on MySpace. What do you see about the music offered at MySpace that you don't see at ReverbNation? Compare the tracks between the two sites and you'll see there's an important strategy at work here.
If you haven't figured it out yet, here's a clue--the Paisley Babylon song Content 211 available on MySpace can't be downloaded. Do you find Content 211 at ReverbNation as a download?
ReverbNation allows bands to tie their profiles to their Twitter accounts, giving you double the mileage for any post you do at Reverbnation. This is another key to getting more mileage from your efforts to promote your indie band, get PR, and win more fans.
Then there's the "and elsewhere" aspect of band promotion. Do you have a blog that isn't related to your band? This is a great way to promote your music.Plug your band in places where it's not typical to get press. Do you have a friend who blogs regularly? Try to get featured in that blog for some additional PR, or start your own, non-band related blog and give your band some free advertising there.
And finally, don't forget to create a mailing list using these blogs, websites and promotional tools to send updates about your work. Do these e-mail updates in a friendly, conversational way and don't make your messages sound like press releases that people aren't likely to read.
How does all this add up to making more money online with your music? For a start, don't forget to include links to your iTunes albums, CD Baby account and elsewhere. Consider that last sentence as an example of how you can include a link to your music even in an e-mail newsletter blast--you should always include links to your music where it can be purchased. This is especially important because it gives your readers access to the music itself, including samples and previews.
The added visibility of your music from active promotion of your own work online WILL pay off if you are persistent and do it consistently.
eric seiger
<b>News</b> Corp. Social Games Unit Buys Making Fun | Peter Kafka <b>...</b>
Most of the big media companies have big stakes in digital games, except News Corp. But Rupert Murdoch's company is trying to catch up--without spending a lot of money.
Australian <b>News</b> Site Issues Apology and Correction For Inaccurate <b>...</b>
On Tuesday Australian news site news.com.au (Australia's 3rd biggest news site) ran an article about the new Haynes Guide to the USS Enterprise (reviewed at TrekMovie on Monday). The news.com.au article contained this passage: ...
Keith Olbermann suspended after donating to Democrats - Simmi <b>...</b>
Olbermann has been suspending indefinitely after violating NBC's ethics policies.
eric seiger
<b>News</b> Corp. Social Games Unit Buys Making Fun | Peter Kafka <b>...</b>
Most of the big media companies have big stakes in digital games, except News Corp. But Rupert Murdoch's company is trying to catch up--without spending a lot of money.
Australian <b>News</b> Site Issues Apology and Correction For Inaccurate <b>...</b>
On Tuesday Australian news site news.com.au (Australia's 3rd biggest news site) ran an article about the new Haynes Guide to the USS Enterprise (reviewed at TrekMovie on Monday). The news.com.au article contained this passage: ...
Keith Olbermann suspended after donating to Democrats - Simmi <b>...</b>
Olbermann has been suspending indefinitely after violating NBC's ethics policies.
eric seiger
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