Saturday, November 27, 2010

Making Money With a Website







Now that the first plug-in vehicles from major automakers are about to arrive in people's dirveways, some of the long-time players in the space are getting products for electric vehicle drivers – and soon-to-be-drivers – ready. One example is a new Go Electric Drive website that was announced at the LA Auto Show. The site is put together by the Electric Drive Transportation Association (EDTA) with help from 160 people from over 60 companies who worked for 18 months. Two key features of the site are a local plug-in resource locator and a "plug-in and save" calculator, which allows drivers to figure out how much money – and CO2 – they can save by going electric. The EDTA and Southern California Edison (SCE) are displaying plug-in information at the LA Auto Show together and are offering two different online calculators for people to figure out what's best for them.



The calculator on the Go Electric Drive website uses industry standards (e.g., 14 gallon tank size for gas vehicles, .3 kWh per mile for a battery-powered car) that were agreed to as a group while the one on the Southern California Edison site is based on the utility's numbers and allows customers to then figure out their best rate if they move up to an electric vehicle. On Go Electric Drive, when you put in your state in the calculator, some numbers change to a statewide average rather than a national average (gasoline prices, for example, which are updated monthly). EDTA will also monitor some numbers, like customers' price per kilowatt and update that now and again.



So, there are now two real-world helpful widgets from two big players in the plug-in vehicle space. Why are they pushing them now? SCE's Ed Kjaer told AutoblogGreen, "It's all about making sure that we are providing tools, outreach and education to customers so they can make good value decisions." He continued:


We used the University of Colorado, Denver. The rooms were free. We had three rooms, each could seat between 50 and 125 people depending on the room and each had speakers, projector, lights and so on. You can find similar venues very easily, just ask around. We had the rooms from 9 a.m.-5 p.m. or so on the quietest day of the week for this particular campus and they were booked something like two-three months in advance.

Food



We used Einstein Brothers for breakfast and lunch. We planned food for about 100 people and it worked out very well, with food taken to the after-party too. We simply booked online, chose a ton of food and it arrived at 8:15 for breakfast and 11 a.m. or so for lunch. Breakfast consisted of bagels with various schmears, coffees (remember decaf too) and some bagel poppers (think donut holes). Lunch was boxes of bagel sandwiches (remember vegetarian option), iced tea, lemonade, cookies (three kinds I think), chips (including chips that don't suck, like Sunchips) and gherkins.



Set up was very easy, there were a couple of fold out tables and a few people volunteered to set up the boxes, etc., along with the staff from EB. At the end of the day I asked everyone in the room to help clean up one item (we had boxes, empty cups, etc., etc.) and it was done very quickly.



Breakfast mingling took from 8:30-9 a.m. or so. Lunch was one hour: noon-1 p.m. It was a nice enough day that people wandered outside, chatted and so on.



Website



As a hangover from last year, I happily used Google Sites to host www.wherecamp5280.org for free. It has a super simple editing interface. I only built a couple of very simple pages listing the details upfront as you can see.



Tickets



Eventbrite was pretty awesome. You set up your event, add ticket types (with different prices), link to it and you're done. It's entirely free to use if your tickets are free. For wherecamp, the majority of the tickets were free. You can also use their iPhone app to scan peoples tickets if you like, but I didn't do this as it's free and it would have just been a hassle for very little benefit. Tip: tell the attendees this so they don't print out the paper ticket! Also see sponsorship next:



Sponsorship



I used Eventbrite again. This worked out fantastically. Usually people spend a ton of time setting out sponsor levels, making a brochure and all that stuff about what a sponsor gets for their money. What I did instead was set up Eventbrite "tickets" that were priced as powers of two. So $16, $32, $64... $1024. Sponsors could then simply go in to Eventbrite and buy a ticket. This was wonderful for me as I didn't have to screw around with checks and bank transfers.



It was wonderful for sponsors as they could buy a "ticket" and expense that, whereas sponsorship is sometimes a much harder thing to get and has to go through other channels. One big thing to learn from though is that powers of two is a cute way to get sponsorship, but it doesn't match very well to what can be expensed. Often people can expense things with some rule like "so long as it's less than $1,000." Next time I will price things like $190, $490, $950 and so on.



As for "what do the sponsors get," I didn't produce a brochure or have anything particularly in mind. I've run conferences before which do do this and that's fine but this was a volunteer event. If the sponsors didn't come through, all I had to do was not order food (the major cost) and instead point people at nearby cafes, etc. It helps that I've run conferences before and therefore have a level of trust from the people sponsoring to not fuck it all up. I was asked a couple of times, but simply said it was a volunteer conference therefore time was short and we couldn't really produce brochures, etc.



Next page: How about actually getting the sponsors?








bench craft company scam

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Here is a look at real-estate news in today's WSJ:


bench craft company scam

Xtina&#39;s New Man Is Bad <b>News</b> | PerezHilton.com

Although she´s only been separated from hubby Jordan Bratman for three months, Christina Aguilera is head over heels for her new man Matthew Ruther - and she may be in for a while ride! ...

Can Mobile Phones Think?: Tech <b>News</b> «

Nokia's Beta Labs today released a new experimental application called Situations, and it portends a future where context awareness drives the mobile experience, and points to a time when our handsets will do the thinking on our behalf, ...

Real Estate <b>News</b>: Home Mortgage Rates Stabilize - Developments - WSJ

Here is a look at real-estate news in today's WSJ:


bench craft company scam






Now that the first plug-in vehicles from major automakers are about to arrive in people's dirveways, some of the long-time players in the space are getting products for electric vehicle drivers – and soon-to-be-drivers – ready. One example is a new Go Electric Drive website that was announced at the LA Auto Show. The site is put together by the Electric Drive Transportation Association (EDTA) with help from 160 people from over 60 companies who worked for 18 months. Two key features of the site are a local plug-in resource locator and a "plug-in and save" calculator, which allows drivers to figure out how much money – and CO2 – they can save by going electric. The EDTA and Southern California Edison (SCE) are displaying plug-in information at the LA Auto Show together and are offering two different online calculators for people to figure out what's best for them.



The calculator on the Go Electric Drive website uses industry standards (e.g., 14 gallon tank size for gas vehicles, .3 kWh per mile for a battery-powered car) that were agreed to as a group while the one on the Southern California Edison site is based on the utility's numbers and allows customers to then figure out their best rate if they move up to an electric vehicle. On Go Electric Drive, when you put in your state in the calculator, some numbers change to a statewide average rather than a national average (gasoline prices, for example, which are updated monthly). EDTA will also monitor some numbers, like customers' price per kilowatt and update that now and again.



So, there are now two real-world helpful widgets from two big players in the plug-in vehicle space. Why are they pushing them now? SCE's Ed Kjaer told AutoblogGreen, "It's all about making sure that we are providing tools, outreach and education to customers so they can make good value decisions." He continued:


We used the University of Colorado, Denver. The rooms were free. We had three rooms, each could seat between 50 and 125 people depending on the room and each had speakers, projector, lights and so on. You can find similar venues very easily, just ask around. We had the rooms from 9 a.m.-5 p.m. or so on the quietest day of the week for this particular campus and they were booked something like two-three months in advance.

Food



We used Einstein Brothers for breakfast and lunch. We planned food for about 100 people and it worked out very well, with food taken to the after-party too. We simply booked online, chose a ton of food and it arrived at 8:15 for breakfast and 11 a.m. or so for lunch. Breakfast consisted of bagels with various schmears, coffees (remember decaf too) and some bagel poppers (think donut holes). Lunch was boxes of bagel sandwiches (remember vegetarian option), iced tea, lemonade, cookies (three kinds I think), chips (including chips that don't suck, like Sunchips) and gherkins.



Set up was very easy, there were a couple of fold out tables and a few people volunteered to set up the boxes, etc., along with the staff from EB. At the end of the day I asked everyone in the room to help clean up one item (we had boxes, empty cups, etc., etc.) and it was done very quickly.



Breakfast mingling took from 8:30-9 a.m. or so. Lunch was one hour: noon-1 p.m. It was a nice enough day that people wandered outside, chatted and so on.



Website



As a hangover from last year, I happily used Google Sites to host www.wherecamp5280.org for free. It has a super simple editing interface. I only built a couple of very simple pages listing the details upfront as you can see.



Tickets



Eventbrite was pretty awesome. You set up your event, add ticket types (with different prices), link to it and you're done. It's entirely free to use if your tickets are free. For wherecamp, the majority of the tickets were free. You can also use their iPhone app to scan peoples tickets if you like, but I didn't do this as it's free and it would have just been a hassle for very little benefit. Tip: tell the attendees this so they don't print out the paper ticket! Also see sponsorship next:



Sponsorship



I used Eventbrite again. This worked out fantastically. Usually people spend a ton of time setting out sponsor levels, making a brochure and all that stuff about what a sponsor gets for their money. What I did instead was set up Eventbrite "tickets" that were priced as powers of two. So $16, $32, $64... $1024. Sponsors could then simply go in to Eventbrite and buy a ticket. This was wonderful for me as I didn't have to screw around with checks and bank transfers.



It was wonderful for sponsors as they could buy a "ticket" and expense that, whereas sponsorship is sometimes a much harder thing to get and has to go through other channels. One big thing to learn from though is that powers of two is a cute way to get sponsorship, but it doesn't match very well to what can be expensed. Often people can expense things with some rule like "so long as it's less than $1,000." Next time I will price things like $190, $490, $950 and so on.



As for "what do the sponsors get," I didn't produce a brochure or have anything particularly in mind. I've run conferences before which do do this and that's fine but this was a volunteer event. If the sponsors didn't come through, all I had to do was not order food (the major cost) and instead point people at nearby cafes, etc. It helps that I've run conferences before and therefore have a level of trust from the people sponsoring to not fuck it all up. I was asked a couple of times, but simply said it was a volunteer conference therefore time was short and we couldn't really produce brochures, etc.



Next page: How about actually getting the sponsors?








bench craft company scam

Xtina&#39;s New Man Is Bad <b>News</b> | PerezHilton.com

Although she´s only been separated from hubby Jordan Bratman for three months, Christina Aguilera is head over heels for her new man Matthew Ruther - and she may be in for a while ride! ...

Can Mobile Phones Think?: Tech <b>News</b> «

Nokia's Beta Labs today released a new experimental application called Situations, and it portends a future where context awareness drives the mobile experience, and points to a time when our handsets will do the thinking on our behalf, ...

Real Estate <b>News</b>: Home Mortgage Rates Stabilize - Developments - WSJ

Here is a look at real-estate news in today's WSJ:


bench craft company scam

Xtina&#39;s New Man Is Bad <b>News</b> | PerezHilton.com

Although she´s only been separated from hubby Jordan Bratman for three months, Christina Aguilera is head over heels for her new man Matthew Ruther - and she may be in for a while ride! ...

Can Mobile Phones Think?: Tech <b>News</b> «

Nokia's Beta Labs today released a new experimental application called Situations, and it portends a future where context awareness drives the mobile experience, and points to a time when our handsets will do the thinking on our behalf, ...

Real Estate <b>News</b>: Home Mortgage Rates Stabilize - Developments - WSJ

Here is a look at real-estate news in today's WSJ:


bench craft company scam

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